Have you ever felt like your community project deserves more attention, but people just don’t “get it”?
You’re not alone. We have all been there—trying to communicate the heart of your project in a way that creates interest, support, and action is tricky. The best way to do that? Tell a good story.
Stories don’t just share information; they connect with something profoundly human in all of us they create connections, inspire action, and make people feel a part of something bigger. Crafting a good story can be tricky, but fortunately there are some tried and tested techniques that you can use to make it a bit easier.
Here’s a guide to help you bring your projects to life through storytelling, along with simple structures and techniques you can use today.
Why Storytelling Matters for Community Organisers
Storytelling is essential for community organisers because it helps others understand not just what you’re doing, but why it matters. Telling a story that resonates with people can:
• Inspire Action – A good story can encourage people to volunteer, donate, or participate in your events.
• Build Trust – Personal, relatable stories make your work feel accessible and trustworthy, showing that it’s about real people and real impact.
• Create Emotional Connections – Stories help people feel part of something larger, which is essential in building a supportive, engaged community.
Mastering the art of storytelling whether it’s in a newsletter, a social media post, or in person, a good story can strengthen your message and your community.
A Framework for Crafting Your Story
If you’re not sure where to start, here’s a simple framework that can help you structure your story:
Hero – Who’s at the heart of your story? It could be a community member, a volunteer, or even the community itself.
Example: Sarah is a dedicated volunteer who’s part of a local community garden project. Her passion for reducing food waste and educating kids about gardening makes her an inspiring hero.
Challenge – What problem or issue are they facing? This could range from needing more resources to creating a sense of belonging.
Example: Sarah has noticed that many kids in her area don’t know where their food comes from and don’t get to eat many fresh vegetables at home. This challenge is not just about gardening; it’s about improving food education and access to healthy food for life in the community.
Action – What is being done to tackle this challenge? Highlight the steps, solutions, or initiatives that are in place.
Example: Sarah started weekly gardening classes for local kids to learn, plant, and take home fresh veggies, helping them understand and appreciate where their food comes from.
Outcome – What’s the positive result or impact? Share your vision for the future or showcase the changes that are already happening.
Example: Because of Sarah’s efforts, kids in her area are excited about fresh produce, and families are coming together around a shared appreciation for local food.
Using this framework makes it easier to communicate the purpose and impact of your project. Reflect on these questions as you shape your story: Who is the hero of your project? What specific challenge are they addressing?
Alternative Storytelling Frameworks you can try
For a bit of variety, here are some additional methods that strong communicators have found effective. Choose the one that best fits your project and audience.
1. The Pixar Storytelling Formula
• This formula is straightforward and creates a natural flow: “Once upon a time, ___. Every day, ___. One day, ___. Because of that, ___. Because of that, ___. Until finally ___.”
• Example: “Once upon a time, our community felt isolated. Every day, people spent time alone, rarely interacting. One day, we started a weekly social coffee morning. Because of that, friendships blossomed. Because of that, we had more volunteers wanting to get involved. Until finally, we had a vibrant community space where people felt connected and supported.”
2. The Before-After-Bridge Formula
• Describe the situation “Before,” paint the picture of the positive “After,” and then tell how the “Bridge” (your community project) made it possible.
• Example: “Before we started the community library, many families in the area didn’t have access to books for kids. Now, every weekend, families come together to share stories and borrow books, giving kids a love for reading. It was through community donations and a few passionate volunteers that we made this idea a reality, and the impact has been incredible.”
Tips for Delivering Your Story Confidently
How you tell your story can make as much of an impact as the story itself. The delivery of your story can seperate the good from the great. Here are a few practical tips to make your in person delivery more engaging:
• Vary Your Voice Tone – A lively, engaging tone keeps your audience listening.
• Use Pauses for Emphasis – Pausing gives weight to your main points and gives people a moment to absorb the message.
• Make Eye Contact – Even on video calls, looking directly at the camera or at individuals creates a sense of connection.
These techniques work whether you’re speaking at an event, sharing a video, or posting online. By focusing on clarity, pacing, and emotional connection, you can make your story resonate even more.
Bring Your Story to Life in Your Community
The stories you tell about your community projects have the power to inspire, connect, and engage people. Take a few moments to brainstorm your next story using the framework above, or try one of the other techniques, and consider how you can make storytelling a central part of your community organising efforts.
Ready to Start Sharing Your Story? Pick one project or event that’s meaningful to you. Apply the framework and use the tips in this guide to start telling your story. Remember, each story you share helps bring your community closer together.
Your work matters, and people want to hear about it. So, let’s get started—your story is worth sharing, and it’s time to bring it to life.
Comments