Make AI Pay Off.

More Human exists to turn Advanced AI into meaningful change.

Expert AI Advice and Execution.

Product Building

We build AI products that belong in the real world.

Founded as a product-first AI startup, we’re product builders first. Awarded multiple times by Innovate UK to build ambitious AI products that tackle real problems, from scratch.

Our team of founders, engineers and strategists design and ship our own products like Alfi – our AI-powered community builder that automates group and meetup marketing, comms and admin; making it easier to get and stay connected.

Our products are designed to be:

  • Commercially strong – capable of making real money

  • Impactful by design – pointed at problems that make a difference

Alongside Alfi, we build and refine custom tools, pilots, and ventures with partners: from early experiments to scaled products.

Because we build for ourselves, we know what it takes to build for you and can help turn fuzzy ideas into clear product bets.

WHAT WE DO

Advisory & Strategic Partnerships

We work with senior leadership to design AI strategies that answer the right questions.

We provide mentorship for senior executives making the big calls on AI.

We help you get past the hype so you can choose the right bets and execute them, with the latest tech, in a way that avoids the classic traps: wasted budget, slow delivery, and solutions nobody uses. And, we stay close to the work so it actually happens.

That means working with you to:

  • Decide what’s worth doing with AI – where it can genuinely move the needle on cost, revenue, risk, or quality.

  • Rework how you deliver AI – moving beyond conventional IT project playbooks so work is faster, leaner, and far more likely to be adopted, while still fitting your governance and risk appetite.

  • Design concrete tactics – teams, workflows, guardrails, and delivery plans – so projects ship faster and adoption is built in from day one.

  • Support end-to-end execution – from first experiments and business cases through to launched, embedded products and ongoing iteration.

This is strategy with teeth: clear direction, tactical advice and hands-on support needed to make AI land in your organisation and deliver real, commercial results.

Training & Workshops

Technology only changes anything if people are ready to use it.

We make your teams AI-confident. Our training equips you with the skills, confidence, and guardrails to work with AI effectively. So AI turns from something people talk about into something they actually use.

We run workshops for managers, operators, and frontline teams – from foundational “AI 101” sessions for beginners, through to advanced build labs on custom GPTs and automations tailored to your organisation.

From first principles of AI, to hands-on sessions designing real workflows, prompts, and safeguards around your context. Our training is always designed to be practical so you know:

  • What today’s AI can actually do (and can’t),

  • How to implement first principles of AI, not just copy what others are doing.

  • How to design prompts, workflows and guardrails that work in practice.

  • How this helps you serve people better next quarter.

What is the most pressing AI problem?

Conventional enterprise tech delivery involves long roadmaps, big committees, constant status updates, and heavy governance. When you try to deliver AI that way, the same problems keep showing up:

  • Money and time wasted on long programmes that never quite land.

  • Projects that don’t get adopted, even if the demo looked great.

  • A growing sense of “we’re falling behind” while the market races ahead.

AI is fast-moving, powerful and highly accessible - meaning everyone from the CEO to the front line has already played with it and has feelings about what it means for their job.

AI needs smaller, faster, more user-centric bets, with strategy and execution tightly linked, delivered by a team experienced in navigating the complexities, expectations and feelings AI brings with it in a large organisation.

More Human brings exactly that: startup-tested ways of building, adapted for the realities of large organisations, so you can start getting results, quickly.

Traditional delivery models don’t work for AI projects.

Our Network & Clients

  • Logo of Bauer Media Group with stylized letters B and M in purple and blue.
  • Black text reading 'ANTHROPIC' on a transparent background.
  • Colorful stylized logo with the letters 'l', 'u', 'w', and 'v' in blue, olive green, pink, and orange.
  • Logo with text 'UKRI' and 'Innovate UK', featuring purple and pink geometric shapes.
  • The word 'strategy&' in bold black letters on a white background.
  • Pink rectangular sign with bold black text that says 'Raze'
  • DeepMind logo with blue spiral icon and blue text
  • The Inchcape logo with a blue circle and the word 'Inchcape' in bold blue letters.
  • PwC logo with a colorful pixelated pyramid above the text.
  • Black Ministry of Defence logo.
  • Clack Catapult Digital Logo
  • Meta logo with blue infinity symbol and the word Meta
  • Microsoft logo with four colored squares and the word 'Microsoft' in gray.
  • Diagram illustrating the Google logo in blue, red, yellow, blue, green, and red letters
  • Blue abstract logo with a stylized scribble and the word 'mind' in lowercase script.
  • Logo with a stylized yellow 'X' symbol and the text 'JAGEX' written in black and green letters.

The most interesting work sits where humans and tech meet.

More Human’s mission is to make advanced AI serve real human needs.

That means using AI for impact. Tackling meaningful problems - building products, ventures, and partnerships that make work better, services smarter, and outcomes fairer for the people they touch.

The aim is a future where powerful AI helps organisations and individuals do more of the work that matters, with greater effectiveness and humanity.

We share a dream in which technology makes the world more human, not less.

  • Over 28,693 attendances to events built using Alfi

    Alfi

  • Enabled successful ITVX launch through coordinated financial and operational planning

    ITVX

  • 66% reduction in advertising content generation costs

    Bauer Media

More GENUINE

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More IMPACTFUL

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More CONNECTED

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More COLLABORATIVE

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More HUMAN

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More TRANSPARENT

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More CREATIVE

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More INNOVATIVE

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More GENUINE • More IMPACTFUL • More CONNECTED • More COLLABORATIVE • More HUMAN • More TRANSPARENT • More CREATIVE • More INNOVATIVE •

More Human is a promise about how we work…

Let’s do something important with AI

We’re here to weaponise AI on important problems – carefully, creatively, and with a clear line of sight to both impact and revenue.

If you want real AI people (entrepreneurs, founders and product builders) in the room as you think about important problems – whether that’s to train your leadership and teams, stress-test your AI plans, or co-build a product – we’d love to hear what you’re trying to do.